Experimenting with a circular business model: Lessons from eight cases
Experimenting with a circular business model: Lessons from eight cases
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DOI：
10.1016/j.eist.2018.02.001
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发表时间：
2018-09-01
影响因子：
7.2
通讯作者：
Kraaijenhagen, C.
中科院分区：
文献类型：
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作者：
Bocken, N. M. P.;Schuit, C. S. C.;Kraaijenhagen, C.
实验是向可持续业务转型的重要能力。商业实验的目的是通过与利益相关者的持续集体学习，在有限的风险和资源下学习和改进商业模式创新活动。通过行动研究，我们与八家案例公司合作，寻找成为可持续发展企业的途径。我们专注于“循环经济”作为可持续发展的驱动力。分析了商业模式实验的过程和作用。开发并应用了循环业务实验框架。我们发现 1) 实验可以创造内部和外部参与，以启动业务可持续性转型 2) 实验可以帮助测试业务模型每个构建模块中的假设 3) 与外部合作伙伴的协作可以简化实验，4) 实验过程是迭代的，需要定期学习和可持续性检查。需要进一步研究来分析如何将可持续性目标纳入实验过程。
Experimentation is an important capability in the transition to a sustainable business. The aim of business experimentation is to learn and improve business model innovation activities with limited risks and resources through continuous and collective learning with stakeholders. Through action research we worked with eight case companies on a pathway to becoming a sustainable business. We focused on 'circular economy' as a driver for sustainability. The process and role of business model experimentation were analysed. A circular business experimentation framework was developed and applied. We found that 1) experimentation creates internal and external engagement to start business sustainability transitions 2) experiments can help test assumptions in every building block of the business model 3) collaboration with external partners can ease experimentation, and 4) experimentation processes are iterative and require regular learning and sustainability checks. Further research is necessary to analyse how sustainability targets can be integrated into the experimentation process.