Motivating rice farmers in the Mekong Delta to modify pest management and related practices through mass media
Motivating rice farmers in the Mekong Delta to modify pest management and related practices through mass media
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DOI：
10.1080/09670870802403978
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发表时间：
2008-01-01
影响因子：
1.5
通讯作者：
Heong, K. L.
中科院分区：
文献类型：
--
作者：
Huan, N. H.;Chien, H. V.;Heong, K. L.
采用参与式规划流程来开展媒体宣传活动，以激励湄公河三角洲的稻农改进病虫害管理做法以及种子和化肥投入。当地称为“Ba Giam Ba Tang”或“三减三增”的运动在芹苴和前江两省发起。在这两个省份，农民的做法发生了显着变化。他们的杀虫剂喷雾量减少了 13-33%，种子率下降了约 10%，施氮量下降了约 7%，使用杀虫剂的农民比例下降了 11%。这些做法得到了支持高投入的信念态度改变的支持。报告这三种投入大幅减少的农民也改变了他们对产量损失的看法。芹苴和前江的战役产生了显着的乘数效应。他们激励多个省级政府以及农业和农村发展部提供额外资源，复制材料和活动流程供当地使用，最终惠及越南南部和中部超过 300 万农民。
A participatory planning process was applied to develop a media campaign to motivate rice farmers in the Mekong Delta to modify pest management practices together with seed and fertilizer inputs. Locally named 'Ba Giam Ba Tang' or 'Three Reductions, Three Gains', campaigns were launched in two provinces, Can Tho and Tien Giang. In both provinces, farmers' practices changed significantly. Their insecticide sprays reduced by 13-33% while their seed rates dropped similar to 10% and nitrogen rates, similar to 7% and proportion of farmers using insecticides declined by 11%. These practices were supported by modifications in belief attitudes that favored high inputs. Farmers who reported significant reductions in the three inputs also changed their perception of yield loss. The campaigns in Can Tho and Tien Giang had significant multiplier effects. They stimulated several provincial governments as well as the Ministry of Agriculture and Rural Development to provide additional resources to reproduce the materials and campaign process for local use which eventually reached more than 3 million farmers in south and central Vietnam.