Role of regulatory focus in the asymmetric perception of gains versus nonlosses and of losses versus nongains
Role of regulatory focus in the asymmetric perception of gains versus nonlosses and of losses versus nongains
复制标题
监管重点在收益与非损失以及损失与非收益的不对称认知中的作用
DOI:
10.2224/sbp.7891
复制
发表时间:
2019-05
影响因子:
1.3
通讯作者:
Fuming Xu
中科院分区:
文献类型:
--
作者:
Yanwei Shi;Fuming Xu
We tested the effects of regulatory focus on the asymmetric perception of losses versus nongains and of gains versus nonlosses. In Experiment 1, situational regulatory focus was manipulated by a priming task and then participants evaluated the outcome fairness of different distribution
scenarios. In Experiment 2, participants completed the Regulatory Focus Questionnaire and then evaluated the outcome fairness of various distribution scenarios. Results showed that: (a) The gains versus nonlosses asymmetry in perceived fairness was stronger with a situational promotion focus,
and the losses versus nongains asymmetry in perceived unfairness was stronger with a situational prevention focus; (b) The losses versus nongains asymmetry in perceived unfairness was stronger with a chronic prevention focus, whereas the gains versus nonlosses asymmetry in perceived fairness
was positive with both a chronic promotion focus and chronic prevention focus. Taken together, the findings demonstrate that a situational regulatory focus has more extensive effects than does a chronic regulatory focus on asymmetric perceptions of outcomes. These results offer insights for
understanding the differences between chronic and situational regulatory focus.