Social tourism participation: The role of tourism inexperience and uncertainty

Social tourism participation: The role of tourism inexperience and uncertainty
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DOI:
10.1016/j.tourman.2013.07.002
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发表时间:
2014-02-01
期刊:
影响因子:
12.7
通讯作者:
Minnaert, Lynn
Minnaert, Lynn
中科院分区:
管理学1区
文献类型:
--
作者:
Minnaert, Lynn

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社会旅游倡议往往为那些没有经济能力度假的群体提供旅游便利。社会旅游提供的旅游产品有个人和团体假期以及一日游。本文介绍了一个探索性的,定性研究的结果与社会旅游的受益者和社会支持工作者,探讨通过访谈和焦点小组如何这些不同的旅游产品可以最有效地适应受益者的需求。该研究的结果突出了旅游经验不足的重要作用,以及相关的不确定性,在旅游决策的这一目标群体。研究结果表明,(公共部门或慈善)社会旅游提供者可以提供最适合和潜在的最具成本效益的旅游产品,每一个受益人密切考虑以前的旅行经验和出发前的不确定性水平。(C)2013爱思唯尔有限公司保留所有权利。
Social tourism initiatives tend to facilitate access to tourism for groups who would otherwise be financially unable to participate in holidays. The tourism products offered in social tourism vary between individual and group holidays, and day trips. This paper presents the findings of an exploratory, qualitative study with social tourism beneficiaries and social support workers, which explores via interviews and focus groups how these different tourism products can be tailored most effectively to the needs to the beneficiaries. The findings of the study highlight the important role of travel inexperience, and associated uncertainty, in travel decisions made by this target group. The findings show that (public sector or charitable) providers of social tourism can offer the most tailored and potentially most cost-effective tourism product to each beneficiary by closely considering previous travel experience and uncertainty levels before departure. (C) 2013 Elsevier Ltd. All rights reserved.