Small business management fundamentals
Small business management fundamentals
复制标题
小企业管理基础
DOI：
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发表时间：
1974
期刊：
影响因子：
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通讯作者：
J. Burgess
中科院分区：
文献类型：
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作者：
D. Steinhoff;J. Burgess
第1部分：小企业、企业家精神和成功的组织：小企业是大企业的道德和社会责任，小企业企业家精神和小企业成功的战略计划，小企业的老业务，新业务，还是特许经营？制定商业计划，企业所有权的法律形式。第2部分：财务规划财务报表和业务比率期望收入的方法来规划规划的形式资产负债表，寻找资金，以资助业务。第3部分：营销规划和发展营销策略和市场研究选择合适的地点个人销售，广告，促销计划产品类别，生命周期，和趋势消费者行为和布局规划定价利润获得产品/服务给客户。第四部分：人员和组织生产力管理人力资源生产和运营管理采购和库存控制有效控制和收支平衡分析计算机和信息系统的管理决策。第5部分：会计和财务控制消费者和企业对企业信贷用户友好的会计和财务记录工作表，正式报表和现金流量表税和折旧。第六部分：特殊小企业问题与机遇国际商业小企业风险管理与保险商业破产法，并收获赢家。
Part 1: Small business, entrepreneurship, and organizing for success: small business is big business ethics and social responsibility for small business entrepreneurship and small business success strategic plans for small business old business, new business, or franchise? developing the business plan legal forms of business ownership. Part 2: Financial planning financial statements and business ratios the desired income approach to planning planning the pro forma balance sheet finding the funds to finance a business. Part 3: Marketing planning and development marketing strategy and marketplace research picking the right location personal selling, advertising, promotion planning product classes, life cycles, and trends consumer behaviour and layout planning pricing for profits getting products/services to the customers. Part 4: People and organizational productivity managing human resources production and operations management purchasing and inventory control effective control and break even analysis computers and information systems for management decisions. Part 5: Accounting and financial controls consumer and business to business credit user friendly accounting and financial records worksheets, formal statements, and cash flow statements taxes and depreciation. Part 6: Special small business issues and opportunities international business for small business risk management and insurance business law bankrupcy, and harvesting the winner.