Hidden Persuasion: 33 psychological influence techniques in advertising
Hidden Persuasion: 33 psychological influence techniques in advertising
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隐藏的说服：广告中的 33 种心理影响技巧
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
R. Baaren
中科院分区：
文献类型：
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作者：
M. Andrews;M. Leeuwen;R. Baaren
视觉信息在我们的日常生活中无处不在。他们不断地试图说服我们购买、学习和行动。有些人比其他人更成功地影响我们的行为和选择。这些信息的秘密力量是什么？他们如何成功地改变我们的行为？
这本书分析广告超越了图像本身的说服力。它解释了33种有效的视觉说服技巧背后的心理学以及如何应用它们。
这些技巧从影响本质到更隐蔽和阴险的。读者将深入了解视觉手段是如何在无意识层面上影响行为和决策的。
所有技术都有丰富的视觉参考和行为改变心理学的额外信息支持。这本书不仅让传播和设计领域的专业人士和学生大开眼界，也让任何想了解我们的行为是如何不知不觉地受到广告、社会活动和政府信息影响的人大开眼界。这本书是由社会影响力和视觉说服力的领军人物共同撰写的。它被设计成一本易于使用的现代参考书，用于创建和理解有说服力的视觉图像。它会打开你的眼睛，我保证！
* 沟通背后的心理学
* 让专业人士和公众大开眼界
* 社会影响力和视觉说服力的主要作者
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.
The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
* The psychology behind communication
* Eye-opening for professionals and the general public
* Leading authors in social influence and visual persuasion