A stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities
A stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities
复制标题
基于随机优势的多优先级消费者导向感性评价方法
DOI：
10.1007/s10479-016-2249-6
复制
发表时间：
2016-06
影响因子：
4.8
通讯作者：
Van-Nam Huynh
中科院分区：
文献类型：
--
作者：
Hong-Bin Yan;Tieju Ma;Songsak Sriboonchitta;Van-Nam Huynh
Nowadays, with the increasing of aesthetic products, it becomes more and more important and quite difficult for consumers to choose their preferred products, especially the ones whose artistic and aesthetic aspects play a crucial role in consumer purchase decisions. Taking Kansei as one quality aspect of products, consumer-oriented Kansei evaluation focuses on evaluation of existing commercial products based on consumers’ Kansei preferences. This paper proposes a stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities. Particularly, given a consumer’s preferences, the concept of stochastic dominance is used to build an evaluation function for each Kansei attribute. Then, the importance weights captured by a priority hierarchy of Kansei attributes, together with the fuzzy majority, are incorporated into the aggregation of individual stochastic dominance degrees into an overall one. An application to the hand-painted Kutani cups in Ishikawa, Japan, is conducted to illustrate the effectiveness and efficiency of the proposed approach. It is seen that the proposed approach outperforms the existing research in terms of easy of use and better decision-support to the consumers.
登录
查看更多内容
影响因子：
3
作者：
S. Ishihara
通讯作者：
S. Ishihara
DOI：
10.1016/j.ijar.2007.08.009
发表时间：
2008-04
期刊：
Int. J. Approx. Reason.
影响因子：
--
作者：
R. Yager
通讯作者：
R. Yager
DOI：
10.1016/j.eswa.2017.06.004
发表时间：
2017-11
期刊：
Expert Syst. Appl.
影响因子：
--
作者：
Mahdieh Zabihimayvan;Reza Sadeghi;H. N. Rude;Derek Doran
通讯作者：
Mahdieh Zabihimayvan;Reza Sadeghi;H. N. Rude;Derek Doran
DOI：
10.1002/(sici)1098-111x(199702)12:2
发表时间：
1997-02
影响因子：
7
作者：
V. Torra
通讯作者：
V. Torra
DOI：
10.1002/(sici)1098-111x(199601)11:1
发表时间：
1996-01
影响因子：
7
作者：
R. Yager
通讯作者：
R. Yager