The University and the Moral Imperative of Fair Trade Coffee
The University and the Moral Imperative of Fair Trade Coffee
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大学和公平贸易咖啡的道德义务
DOI：
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发表时间：
2004
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影响因子：
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通讯作者：
Gavin Fridell
中科院分区：
文献类型：
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作者：
Gavin Fridell
本文探讨了大学与北美公平贸易咖啡运动之间的关系。近年来，公平贸易咖啡的国际销售量大幅增加，但仍不足以满足南方公平贸易生产者的需求。因此，公平贸易积极分子试图通过向公共机构施加压力，使其采取公平贸易采购政策来扩大市场。在北美，该大学已成为公平贸易咖啡运动的中心焦点。到目前为止，大学管理者一直不愿意支持公平贸易。本文探讨了这种不情愿，并断言，大学有道义上的责任，以支持公平贸易。然而，它也认为，管理者有可能将公平贸易作为“道德遮羞布”，以掩盖在新自由主义改革的重压下大学日益增长的公司化。这已成为北方许多新自由主义机构的共同战略。与大多数新兴文献的假设相反，不能假设公平贸易的影响必然有利于北方，除非活动家努力确保公平贸易不会被用作道德遮羞布。
This paper examines the relationship between the university and fair trade coffee campaigns in North America. In recent years, fair trade coffee sales internationally have increased substantially but have still not grown large enough to meet the needs of fair trade producers in the South. In consequence, fair trade activists have sought to expand the market by pressuring public institutions to adopt fair trade purchasing policies. In North America, the university has emerged as a central focus of fair trade coffee campaigns. Thus far, university administrators have been reluctant to support fair trade. This paper explores this reluctance and asserts that the university has a moral responsibility to support fair trade. However, it also argues that the potential exists for administrators to employ fair trade as an ‘ethical fig leaf’ to mask the growing corporatization of the university under the weight of neoliberal reforms. This has become a common strategy of many neoliberal institutions in the North. Contrary to the assumptions of much of the emerging literature, it cannot be assumed that the impact of fair trade will necessarily be beneficial in the North unless activists work to ensure fair trade does not become employed as an ethical fig leaf.