The Communication Strategies and Customer's Requirements Definition at the Early Design Stages: An Empirical Study on Italian Luxury Automotive Brands☆
The Communication Strategies and Customer's Requirements Definition at the Early Design Stages: An Empirical Study on Italian Luxury Automotive Brands☆
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设计初期的沟通策略与客户需求定义：意大利豪华汽车品牌实证研究☆
DOI：
10.1016/j.procir.2016.04.062
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发表时间：
2016
期刊：
影响因子：
--
通讯作者：
R. Söderberg
中科院分区：
文献类型：
--
作者：
K. Stylidis;M. Rossi;C. Wickman;R. Söderberg
在产品开发的早期阶段，确定客户的要求并将其转化为最高精度的技术规格非常重要，因为后期设计阶段的变更成本极高。这些要求直接取决于感知质量属性的正确和完整的定义。这种对细节的关注对于豪华汽车制造商来说至关重要，因为他们寻求以高水平的个性化来满足客户的要求。这项研究基于感知质量框架，并提出了意大利领先豪华汽车制造商的实证研究结果。这项研究促进了有关客户需求和沟通策略的正确定义的现有争论。此外，它还强调了减少汽车制造商和客户之间信息不对称的可能方法。
At the early stages of the product development, it is important to set up customer's requirements and translate these into the technical specifications with the highest level of precision since the changes in the late design phases have extremely high cost. These requirements are directly dependent on the correct and complete definition of perceived quality attributes. Such attention to the details is vital for the luxury car manufacturers since they are seeking to fulfill customer requirements with the high level of personalization. This research based on the perceived quality framework and presents findings from the empirical study of leading Italian luxury vehicle manufacturers. This research contributes to the existing debate regarding the correct definition of the customer's requirements and communication strategies. Moreover, it highlights possible ways to reduce information asymmetry between car manufacturers and customers.
影响因子：
11.8
作者：
Prahalad, CK;Ramaswamy, V
通讯作者：
Ramaswamy, V