Prime time advertisements: Repetition priming from faces seen on subject recruitment posters

Prime time advertisements: Repetition priming from faces seen on subject recruitment posters
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DOI:
10.3758/bf03201159
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发表时间:
1998-05-01
期刊:
影响因子:
2.4
通讯作者:
Kelly, S
Kelly, S
中科院分区:
心理学3区
文献类型:
--
作者:
Bruce, V;Carson, D;Kelly, S

文献摘要

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重复启动被定义为在先前暴露之后的项目识别的增益。面部识别的重复启动已经被证明可以持续几个月,尽管在这段时间内每天暴露于实验和对照面部会造成污染。在这里,我们发现,在实验室中的人脸识别的收益,从最初看到的面孔在一个相当不同的背景下,在主题招聘海报,即使广告没有具体提到涉及人脸识别的实验。当海报和测试阶段显示相同的图片时,启动效果最好,尽管在一项研究中不同的面孔视图确实产生了显着的启动。后续研究显示,人们对海报上的面孔的外显记忆很差。这些实验的结果被用来开发一个模型,其中重复启动反映了更新表征熟悉的面孔的过程。
Repetition priming is defined as a gain in item recognition after previous exposure. Repetition priming of face recognition has been shown to last for several months, despite contamination by everyday exposure to both experimental and control faces in the interval. Here we show that gains in face recognition in the laboratory are found from faces initially seen in a rather different context-on subject recruitment posters, even when the advertisements make no specific mention of experiments involving face recognition. The priming was greatest when identical pictures were shown in the posters and in the test phase, although different views of faces did give significant priming in one study. Follow-up studies revealed poor explicit memory for the faces shown on the posters. The results of these experiments are used to develop a model in which repetition priming reflects the process of updating representations of familiar faces.