Sociophysics Analysis of the Dynamics of Peoples' Interests in Society
Sociophysics Analysis of the Dynamics of Peoples' Interests in Society
复制标题
人们对社会的兴趣动态的社会物理学分析
DOI：
10.3389/fphy.2018.00089
复制
发表时间：
2018
影响因子：
3.1
通讯作者：
Yasuko Kawahata
中科院分区：
文献类型：
--
作者：
Akira Ishii;Yasuko Kawahata
作为一种利用社会媒体作为数据来分析和预测社会现象的方法，我们提出了基于社会物理学理论之一的命中现象的数学模型的分析。使用热门现象的数学模型，解释了电影、音乐会和YouTube电影的社交媒体帖子数量的变化。对于娱乐话题，直接沟通强度D表示当前粉丝或支持者的满意度，而间接沟通强度P表示获得新支撑层的能力。因此，这不仅对于娱乐和营销策略的分析是有效的，而且对于社交媒体上的突发事件分析也是有效的。
As a method of analyzing and predicting social phenomena using social media as data, we present analyses based on the mathematical model of the hit phenomenon, which is one of the theories of sociophysics. The transition of the number of social media posts for movies, music concerts, and a YouTube movie are explained, using the mathematical model of the hit phenomenon. For entertainment topics, the direct communication strength, D, indicates the satisfaction of the current fans or supporters, whereas the indirect communication strength, P, indicates the power to acquire a new support layer. Thus, this is effective not only for the analysis of entertainment and marketing strategy but also for burst analysis on the social media.