Rethinking new wines: implications of local and environmentally friendly labels
Rethinking new wines: implications of local and environmentally friendly labels
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DOI：
10.1016/j.foodpol.2003.10.004
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发表时间：
2003-10-01
期刊：
影响因子：
6.5
通讯作者：
Loureiro, ML
中科院分区：
文献类型：
--
作者：
Loureiro, ML
世界各地的新葡萄酒产区在打造高质量产品的声誉方面正面临挑战。为了帮助这些新的葡萄酒种植区，许多声称当地原产地和环境友好做法的标签计划正在实施。在这项研究中，消费者对产于科罗拉多州等新产区的葡萄酒的反应进行了研究。使用区间概率模型，计算了科罗拉多州环保葡萄酒和科罗拉多州普通葡萄酒的平均支付意愿。总而言之，本文的结果强调了需要改善质量认知，以在差异化的葡萄酒市场获得溢价。因此，葡萄酒中的环保标签对于被认为是低质量的葡萄酒来说是一种低效的营销工具。(C)2003爱思唯尔有限公司。保留所有权利。
New wine production areas around the world are encountering challenges in creating a reputation for high-quality products. In order to help these new wine growing areas numerous labeling programs claiming local origin and environmentally friendly practices are being implemented. In this study, consumer response toward wine grown in a new production area such as Colorado is researched. Using an interval probit model, the mean willingness to pay (WTP) for Colorado environmentally friendly and Colorado regular wines are calculated. In summary, the results in this paper highlight the need to improve quality perceptions to garner a premium in differentiated wine markets. As a consequence, environmentally friendly labeling in wine is an inefficient marketing tool for wines perceived as low quality. (C) 2003 Elsevier Ltd. All rights reserved.