The Effects of Consumer Perception and Store Image on Private Brand Attitude and Purchase Intention: A Preliminary Result from Taiwan
The Effects of Consumer Perception and Store Image on Private Brand Attitude and Purchase Intention: A Preliminary Result from Taiwan
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消费者认知和商店形象对自有品牌态度和购买意愿的影响:来自台湾的初步结果
DOI:
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发表时间:
2014
期刊:
影响因子:
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通讯作者:
Gordon Kung
中科院分区:
文献类型:
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作者:
Takemura;Masaaki;Kanai;Masae;Shih-Yi;Chien;Gordon Kung