Gender differences in the motivational processing of facial beauty
Gender differences in the motivational processing of facial beauty
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DOI：
10.1016/j.lmot.2007.09.002
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发表时间：
2008-05-01
影响因子：
1.4
通讯作者：
Elman, Igor
中科院分区：
文献类型：
--
作者：
Levy, Boaz;Ariely, Dan;Elman, Igor
性别可能参与面部美的动机处理。这项研究将一种已知可以激活大脑动机区域的行为探针应用于健康的异性恋受试者。匹配的男性和女性样本被执行两项任务：（a）按键以改变平均或美丽的女性或男性面部图像的观看时间，以及（b）对这些图像的吸引力进行评级。男性花费更多的努力（通过按键任务）来延长观看美丽女性面孔的时间。女性对美丽的男性和女性形象同样表现出更大的努力，但这种努力的程度远低于男性对美丽女性的努力。两组异性恋面部吸引力评级相当。这些发现表明男性面部动机目标具有异性特异性，但女性则不然。此外，面对定期的价值评估，男性表现出对异性美的追求的强烈动力，这表明存在性别特异性的激励敏感化现象。 (C) 2007 Elsevier Inc. 保留所有权利。
Gender may be involved in the motivational processing of facial beauty. This study applied a behavioral probe, known to activate brain motivational regions, to healthy heterosexual subjects. Matched samples of men and women were administered two tasks: (a) key pressing to change the viewing time of average or beautiful female or male facial images, and (b) rating the attractiveness of these images. Men expended more effort (via the key-press task) to extend the viewing time of the beautiful female faces. Women displayed similarly increased effort for beautiful male and female images, but the magnitude of this effort was substantially lower than that of men for beautiful females. Heterosexual facial attractiveness ratings were comparable in both groups. These findings demonstrate heterosexual specificity of facial motivational targets for men, but not for women. Moreover, heightened drive for the pursuit of heterosexual beauty in the face of regular valuational assessments, displayed by men, suggests a gender-specific incentive sensitization phenomenon. (C) 2007 Elsevier Inc. All rights reserved.