Wired TV: Laboring Over an Interactive Future
Wired TV: Laboring Over an Interactive Future
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有线电视：为互动的未来而努力
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
Henry Jenkins
中科院分区：
文献类型：
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作者：
Denise Mann;Derek Johnson;J. Gray;W. Brooker;Julie Levin Russo;J. T. Caldwell;R. Kozinets;M. J. Clarke;V. Brook;Katynka Z. Martnez;Henry Jenkins
本合集着眼于 2005 年至 2010 年期间，后网络电视行业对新形式的交互式故事讲述或有线电视进行的令人兴奋的实验，当时网络对宽带引入大多数家庭以及 Facebook、YouTube 和 Twitter 等受欢迎的参与性 Web 2.0 公司的激增做出了反应。贡献者解决了一系列广泛的问题，从网络零星地努力利用跨媒体故事讲述来吸引粉丝，到 生产效率低下继续困扰着网络电视多媒体融合和跨国企业集团对创业创造力的影响。 《连线电视》通过亨利·詹金斯、约翰·T·考德威尔和乔纳森·格雷等顶尖学者的论文以及该领域出现的令人兴奋的新声音，阐明了无数新的数字威胁和同等数量的数字机遇，它们已成为当今后网络时代的重要组成部分。读者很快就会认出撰稿人关注的熟悉的电视剧系列，包括《迷失》、《办公室》、《明星伙伴》、《太空堡垒卡拉狄加》、《拉字至上》和《英雄》，以揭示它们对转型中的行业的影响。 虽然庞大的官僚机构改变方向并不容易，但来自主要网络部门的高管与四个重要群体进行了前所未有的创新和合作：好莱坞创意界的成员，他们想要 通过整合社交媒体来扩大电视讲故事的世界和营销能力；热衷于重新思考数字时代电视发行的硅谷科技界成员；麦迪逊大道广告社区的成员渴望重新思考广告支持的内容；在2007/2008年美国作家协会长期罢工之后，各电视网压制了此类合作，并开始收回对其运营的控制权，将自己重新锁定在一个由相互关联的官僚机构、根深蒂固的等级制度和过去的传统合作伙伴组成的老化系统中。电视行业的未来将何去何从？请至少在线关注。贡献者：Vincent Brook、Will Brooker、John T. Caldwell、M. J. Clarke、Jonathan Gray、Henry Jenkins、Derek Johnson、Robert V. Kozinets、Denise Mann、Katynka Z. Martnez 和 Julie Levin Russo
This collection looks at the postnetwork television industrys heady experiments with new forms of interactive storytellingor wired TVthat took place from 2005 to 2010 as the networks responded to the introduction of broadband into the majority of homes and the proliferation of popular, participatory Web 2.0 companies like Facebook, YouTube, and Twitter.Contributors address a wide range of issues, from the networks sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of todays post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroesin order to reveal their impact on an industry in transition.While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand televisions storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. Whats next for the future of the television industry? Stay tunedor at least online.Contributors: Vincent Brook, Will Brooker, John T. Caldwell, M. J. Clarke, Jonathan Gray, Henry Jenkins, Derek Johnson, Robert V. Kozinets, Denise Mann, Katynka Z. Martnez, and Julie Levin Russo