The Modern Girl around the World: A Research Agenda and Preliminary Findings
The Modern Girl around the World: A Research Agenda and Preliminary Findings
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DOI：
10.1111/j.0953-5233.2006.00382.x
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发表时间：
2005-08-01
影响因子：
0.5
通讯作者：
Weinbaum, Alys
中科院分区：
文献类型：
--
作者：
Barlow, Tani;Dong, Madeleine;Weinbaum, Alys
我们的研究合作考察了现代女孩是如何在二十世纪上半叶成为一种全球现象的。通过穿着挑逗的时装和追求浪漫的爱情，各地的“现代女孩”似乎都忽视了尽职尽责的女儿、妻子和母亲的角色。我们将现代女孩发展为一个启发式的类别，允许对全球化力量和性别现代性表现形式有新的见解。通过对中国、印度、南非、德国和美国化妆品广告的案例研究，我们表明，每个地区的现代女孩都是通过多向引用其他地方的元素、通过跨国种族化过程和通过不同的民族主义表达来塑造的。
Our research collaboration examines how the Modern Girl emerged as a global phenomenon in the first half of the twentieth century. By wearing provocative fashions and pursuing romantic love, Modern Girls everywhere appeared to disregard the roles of dutiful daughter, wife and mother. We develop the Modern Girl as a heuristic category that allows new insights into forces of globalisation and manifestations of gendered modernity. Through a case study of cosmetics advertising in China, India, South Africa, Germany and the United States, we show that the Modern Girl in each locale was shaped through multidirectional citations of elements from elsewhere, through transnational processes of racialisation and through distinct articulations of nationalism.