Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
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DOI：
10.1086/209048
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发表时间：
1986-06
影响因子：
7.2
通讯作者：
Grant Mccracken
中科院分区：
文献类型：
--
作者：
Grant Mccracken
消费社会中的文化意义不断地从一个地方转移到另一个地方。在通常的轨迹中，文化意义首先从文化构成的世界转移到消费品，然后从这些商品转移到个人消费者。有几种工具促成了这场运动：广告、时尚体系和四种消费仪式。本文从理论上分析了文化意义的运动，展示了文化意义在当代北美消费体系中的位置，以及这种意义从这个体系中的一个位置转移到另一个位置的方式。
Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted world to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement: advertising, the fashion system, and four consumption rituals. This article analyzes the movement of cultural meaning theoretically, showing both where cultural meaning is resident in the contemporary North American consumer system and the means by which this meaning is transferred from one location in this system to another.