Revitalizing Entrepreneurship: How Visual Symbols are Used in Entrepreneurial Performances
Revitalizing Entrepreneurship: How Visual Symbols are Used in Entrepreneurial Performances
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DOI：
10.1111/j.1467-6486.2010.01002.x
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发表时间：
2011-09-01
影响因子：
10.5
通讯作者：
Clarke, Jean
中科院分区：
文献类型：
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作者：
Clarke, Jean
为了获得和维持对新企业的支持，企业家必须使用象征性手段向资源提供者发出信号，表明他们的企业是可行和合法的。以前的研究一般集中在企业家如何使用语言来象征性地表示他们的企业与更广泛的既定活动相兼容。本文认为，企业家的视觉符号的使用也发挥了直接的作用，在实现支持创业。基于对三位企业家的视觉民族志研究，本文展示了企业家如何使用视觉符号：向利益相关者呈现适当的场景;创建专业身份并强调控制;调节情绪。企业家使用的视觉符号类型有：背景、道具、服装和表现力。总的来说，研究结果表明，经验丰富的企业家在互动过程中更有效地使用更广泛的视觉符号。
To gain and sustain support for novel ventures, entrepreneurs must use symbolic means to signal to resource providers that their venture is feasible and legitimate. Previous research has generally focused on how entrepreneurs use language to symbolically represent their ventures as compatible with more widely established sets of activities. This paper suggests that entrepreneurs' use of visual symbols also plays a direct role in achieving support for a venture. Based upon a visual ethnographic study of three entrepreneurs, this paper demonstrates how entrepreneurs use visual symbols to: present an appropriate scene to stakeholders; create professional identity and emphasize control; and regulate emotions. The types of visual symbols used by the entrepreneurs are: setting, props, dress, and expressiveness. Overall, the results suggest that more experienced entrepreneurs are more effective at using a wider range of visual symbols during interactions.