Vietnamese distribution channels
Vietnamese distribution channels
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越南分销渠道
DOI：
10.1108/09590559610119893
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发表时间：
1996
影响因子：
4.4
通讯作者：
B. Venard
中科院分区：
文献类型：
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作者：
B. Venard
由于越南的封闭性质，长期以来一直被研究人员忽视。在这个新兴国家，管理学研究很少，尤其是在营销领域。因此，目的是描述越南消费品的批发和零售。由于越南的经济发展水平，其分销渠道可以被描述为原始的结构。越南的例子很有趣，因为它的情况对于一个欠发达国家来说是典型的：交通工具不足；银行业不足；走私；造假；进口限制；进口税；需要通过附加值很低的进口公司才能进入市场；中介机构被动、甚至无能；人口收入低。因此，尽管越南存在巨大的机遇，但投资者应该意识到他们将不得不面对的意外和不稳定的情况，特别是在分销领域。它的发现基于作者在1993年至1994年作为越南侨民期间所做的案头研究和面对面采访。
Vietnam has for a long time been ignored by researchers due to the closed nature of the country. Little management research, especially in the marketing field, has been done in this emerging country. Aims, therefore, to describe Vietnamese wholesaling and retailing for consumer products. Distribution channels in Vietnam could be characterized as primitive structures, owing to their level of economic development. The example of Vietnam is interesting because its situation is classical for a less developed country: inadequate transport means; inadequate banking; smuggling; counterfeiting; import restrictions; import taxes; the need to pass through importation companies with little added value to enter the market; the passiveness, even incompetence, of intermediaries; the low income of the population. Therefore, despite huge opportunities in Vietnam, investors should be aware of the unexpected and unstable situations they will have to face, especially in the distribution field. Bases its findings on desk research and face‐to‐face interviews done by the author during a position as an expatriate in Vietnam, from 1993 to 1994.