Duration of Advertising Effects on Brand Choice: How do Recency Effects Change According to Time from Ad Exposure to Category Purchase?
Duration of Advertising Effects on Brand Choice: How do Recency Effects Change According to Time from Ad Exposure to Category Purchase?
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广告效应对品牌选择的持续时间：从广告曝光到品类购买的时间，近因效应如何变化？
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Hiroshi Kumakura
中科院分区：
文献类型：
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作者：
Masakazu Ishihara;Baek Jung Kim;Hiroshi Kumakura;熊倉広志;Hiroshi Kumakura
