Consequences of reducing nonresponse in a national telephone survey

Consequences of reducing nonresponse in a national telephone survey
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DOI:
10.1086/317759
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发表时间:
2000-06-01
影响因子:
3.4
通讯作者:
Presser, S
Presser, S
中科院分区:
法学2区
文献类型:
--
作者:
Keeter, S;Miller, C;Presser, S

文献摘要

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民意调查的批评者经常声称,为收集及时的数据而采取的方法学捷径会产生有偏见的结果。这项研究比较了两个随机数字拨号全国电话调查,使用相同的问卷,但非常不同的努力水平:一个“标准”的调查进行了为期5天的时间内,使用的样本的成年人谁是家时,采访者打电话,和一个“严格”的调查进行了为期8周的时间内,使用随机选择的所有成年家庭成员。根据AAPOR指南计算的反应率,严格研究为60.6%,标准研究为36.0%。尽管如此,这两项调查得出了类似的结果。在91次比较中,没有超过9个百分点的差异,平均差异约为2个百分点。大多数统计学上的显著差异存在于人口统计学项目之间。在对媒体的关注和对政治的参与、社会信任和连通性以及大多数社会和政治态度(甚至包括对调查的态度)方面,几乎没有发现显著差异。
Critics of public opinion polls often claim that methodological shortcuts taken to collect timely data produce biased results. This study compares two random digit dial national telephone surveys that used identical questionnaires but very different levels of effort: a "Standard" survey conducted over a 5-day period that used a sample of adults who were home when the interviewer called, and a "Rigorous" survey conducted over an 8-week period that used random selection from among all adult household members. Response rates, computed according to AAPOR guidelines, were 60.6 percent for the Rigorous and 36.0 percent for the Standard study. Nonetheless, the two surveys produced similar results. Across 91 comparisons, no difference exceeded 9 percentage points, and the average difference was about 2 percentage points. Most of the statistically significant differences were among demographic items. Very few significant differences were found on attention to media and engagement in politics, social trust and connectedness, and most social and political attitudes, including even those toward surveys.