Evolving Role of Social Media in Health Promotion: Updated Responsibilities for Health Education Specialists
Evolving Role of Social Media in Health Promotion: Updated Responsibilities for Health Education Specialists
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DOI：
10.3390/ijerph17041153
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发表时间：
2020-02-01
影响因子：
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通讯作者：
Chaney, J. Don
中科院分区：
文献类型：
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作者：
Stellefson, Michael;Paige, Samantha R.;Chaney, J. Don
社交媒体在公共卫生教育中的使用一直在增加，因为它能够消除传统上阻碍获得保健支持和资源的有形障碍。随着健康促进在基于互联网的编程中变得更加根深蒂固，健康教育专家的任务是在优化线上和线下消费者健康体验的计算机中介环境中变得更有能力。更好地了解在该领域使用社交媒体的好处和缺点是重要的，因为健康教育专家继续权衡其优势与潜在的担忧和使用障碍。因此，本期特刊旨在通过将健康教育和健康传播的原则联系起来，探索社交媒体作为一种翻译的健康促进工具，这些原则审查(1)社交媒体用户获取、协商和创建对不同受众既可操作又有影响力的健康信息的方法；(2)克服在健康促进中使用社交媒体所面临的挑战的战略；以及(3)设计、实施和评估公共卫生领域社交媒体论坛的最佳做法。在这篇评论中，我们讨论了在社交媒体研究和实践的背景下，健康教育专家的最新沟通和倡导角色和责任。
The use of social media in public health education has been increasing due to its ability to remove physical barriers that traditionally impede access to healthcare support and resources. As health promotion becomes more deeply rooted in Internet-based programming, health education specialists are tasked with becoming more competent in computer-mediated contexts that optimize both online and offline consumer health experiences. Generating a better understanding of the benefits and drawbacks to using social media in the field is important, since health education specialists continue to weigh its advantages against potential concerns and barriers to use. Accordingly, this Special Issue aims to explore social media as a translational health promotion tool by bridging principles of health education and health communication that examine (1) the method with which social media users access, negotiate, and create health information that is both actionable and impactful for diverse audiences; (2) strategies for overcoming challenges to using social media in health promotion; and (3) best practices for designing, implementing, and evaluating social media forums in public health. In this commentary, we discuss the updated communication and advocacy roles and responsibilities of health education specialists in the context of social media research and practice.