Augmented, Virtual, and Mixed Reality in Tourism
Augmented, Virtual, and Mixed Reality in Tourism
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DOI：
10.1007/978-3-030-05324-6_19-1
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发表时间：
2020
期刊：
影响因子：
--
通讯作者：
R. Egger;Larissa Neuburger
中科院分区：
文献类型：
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作者：
R. Egger;Larissa Neuburger
人们对旅游空间的感知在不断变化，今天，由于新技术的发展，物理空间和虚拟空间交织在一起。虚拟现实、增强现实和混合现实正在开启一种新的范式，受到越来越多营销者和消费者的兴趣。这些技术通过以高度互动的方式增强客户参与度，提供了巨大的机会，从而为旅游业的创新参与者带来了更好的客户体验和新的营销方式。然而，这些技术之间的术语、定义和边界是模糊的，也不是很好地定义。因此，本章试图通过解开经常互换使用的不同术语背后的微妙之处来澄清关键概念。阅读本章后，读者将对不同的概念、它们的技术背景和特点以及在旅游业中可能的应用领域有更清晰的理解。几个最佳实践场景说明了这些身临其境技术的潜力、机会、机会和风险。本章最后讨论了技术发展和替代应用领域的进一步前景。
The perception of touristic space is constantly changing, and today physical and virtual spaces are interwoven due to new technological developments. Virtual Reality, Augmented Reality, and Mixed Reality are opening a new paradigm, receiving increasing interest from marketers and consumers alike. These technologies provide huge opportunities by enhancing customer engagement in a highly interactive way, which leads to an enhanced customer experience and new marketing approaches for innovative players in the tourism industry. The terms, definitions, and boundaries between these technologies are however blurred and not well defined. This chapter therefore tries to clarify key concepts by unraveling the subtleties behind the different terms which are often used interchangeably. After reading this chapter, the reader will arrive at a clearer understanding of the different concepts, their technological background and characteristics as well as possible fields of application within the tourism industry. Several best practice scenarios illustrate the potential, opportunities, chances, and risks of these immersive technologies. The chapter ends with discussing further prospects when it comes to technological developments and alternative application fields.