How crowdfunding platforms change the nature of user innovation - from problem solving to entrepreneurship
How crowdfunding platforms change the nature of user innovation - from problem solving to entrepreneurship
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DOI：
10.1016/j.techfore.2017.11.020
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发表时间：
2019-07-01
影响因子：
12
通讯作者：
Marchuk, Anna
中科院分区：
文献类型：
--
作者：
Brem, Alexander;Bilgram, Volker;Marchuk, Anna
近年来，众筹已成为一个重要的研究趋势，为创新项目在产品实现之前从用户那里获得资金提供了一种新的形式。在本文中，我们将众筹的概念与用户创新现象联系起来，展示了用户创新者如何利用众筹来补充他们的创新行为，并以更专业的方式获得资金来建立企业和生产产品。我们进行了从低技术众筹活动到高科技众筹活动的三个案例研究，调查了众筹如何影响用户创新理论的构成维度，如用户动机、用户角色、用户社区、用户之间的协作和用户投资。特别是，我们认为，众筹平台(CFP)可能会导致更广泛的用户创业者的出现，他们找到一家公司，在他们为自己的需求创建的市场中将他们的产品或服务商业化。因此，我们展示了从传统用户创新到众筹使能的用户创新的发展，这不仅使新产品和服务的创造民主化，而且使新产品和服务更大规模地商业化。
Crowdfunding has become a key research trend in recent years providing a new form of acquiring funding for innovation projects from users prior to the realization of the product in a 'market before the market'. In this paper, we link the concept of crowdfunding with the user innovation phenomenon and show how user innovators harness crowdfunding to complement their innovative behavior and obtain funding to build firms and produce products in a more professional way. Conducting three case studies ranging from low- to high-tech crowdfunding campaigns, we investigate how crowdfunding impacts constituent dimensions of user innovation theory such as user motivation, user role, user community, collaboration between users and user investments. In particular, we argue that crowdfunding platforms (CFPs) may give rise to a more widespread occurrence of user entrepreneurs, who found a firm to commercialize their product or service in a marketplace they have created for their own need. Hence, we show the development from traditional user innovation to crowdfunding-enabled user innovation, which democratizes not only the creation but also the more large-scale commercialization of new products and services.