Analysis and Data Mining of Students' Consumption Behavior Based on a Campus Card System
Analysis and Data Mining of Students' Consumption Behavior Based on a Campus Card System
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DOI：
10.1109/icscse.2017.22
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发表时间：
2017-11
期刊：
影响因子：
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通讯作者：
Tongjun Jiang;Jianmei Cao;Dan Su;Xianglai Yang
中科院分区：
文献类型：
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作者：
Tongjun Jiang;Jianmei Cao;Dan Su;Xianglai Yang
With the rapid development of information technology, campus card has become an important part of the construction of digital campus. Based on the campus card to build a user behavior analysis system, which can help the school to master the student school of learning, consumption and rest behavior. This article discusses the specific behavior of campus card consumption and the data mining and analysis of student consumption, canteen operation status and marketing strategy, finally, the research significance and research value of the card analysis system are summarized.
