Rhetorical figures, arguments, computation
Rhetorical figures, arguments, computation
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修辞格、论证、计算
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Chrysanne Di Marco
中科院分区：
文献类型：
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作者：
R. Harris;Chrysanne Di Marco
然后，他开始处理日常的、与twitter无关的事务。第二天下午，刚睡完午觉的他查看了自己的账户，盯着结果，发了一条推特给助理@upulieto：“我刚醒。真是一团糟！”他的推文像病毒一样迅速传播开来：数以万计的点赞、转发和无尽的评论流。为什么?当然，有很多因素。很少有一个单一的因素可以指出快速的文化传播。但推文的简洁性、形式/功能的象似性和论证力肯定是其中的三个因素——也许是最重要的三个因素——所有这些都是推文修辞手法的直接结果。它的数字明显利用了重复，这种风格上的举动可能会让人觉得是推特的诅咒。重复是高度冗余的，提供的新信息很少。因此，它们应该会侵蚀有效推文所必需的简洁。重复扩展了概念功能，而不是压缩它，使得它们在twitter中非常昂贵，它只提供140个字符的载体。然而，这条推文立即被广泛认为是一个精彩、深刻、必然简短而高效的论点。在它的构象中最值得注意的是复合构象，符号，其中相同的单词或单词在近句或短语的开头和结尾重复（戴头巾的妇女）。符号是复合词，因为它是指指短语或子句首字母的组合
Then he went about his regular, non-Twitter affairs. The next afternoon, fresh from a nap, he checked his account, stared at the outcome, and tweeted to @upulieto, an associate, “I just woke up. What a mess” [49]. His tweet had spiraled virally: tens of thousands of likes, retweets, endless streams of commentary. Why? Well, lots of factors, of course. There is rarely a single factor to which one can point in rapid cultural propagation. But the pithiness of the tweet, its form/function iconicity, and its argumentative force are surely three of those factors – perhaps the three most important – and all of them are a direct consequence of the tweet’s rhetorical figures. Its figures notably capitalize on repetition, a stylistic move one might think is anathema to twitter. Repetitions are highly redundant, contributing very little new information. They should therefore be corrosive to the concision so necessary to effective tweets. Repetitions distend the ideational function, not condense it, making them very costly in twitter, which provides only a 140-character vehicle. And yet: the tweet was instantly and broadly recognized as a brilliant, incisive, necessarily brief and highly effective argument. Most notable among its figuration is the compound figure, symploce, in which the same word or words are repeated at the beginnings and endings of proximal clauses or phrases (Women in and wearing hijab). Symploce is a compound figure because it is a combination of epanaphora (phraseor clause-initial