Language on
Language on
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语言上
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Chan
中科院分区：
文献类型：
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作者：
남수태;· 김도관;· 진찬용;Soo;Do;Chan
本研究旨在从网络语言的致因动机出发，分析影响手机持续使用意向的因素。预测因子选取了经济动机、代表动机、娱乐动机、关系强度动机和心理自由动机。本次研究的对象是庆南、全北地区的76名手机用户。采用IBM SPSS Statistics 19进行描述性统计，采用Smart PLS（偏最小二乘法）进行验证性因子分析和变量与效果因果关系的通径分析。分析结果表明，从经济动机到感知价值和关系强度动机的路径显著。分析结果表明，从经济动机到感知风险的路径是显著的。本研究在此基础上提出了实践和理论意义
The purpose of this study was aimed to analyze factors affecting on continuous intention to use of mobile based on the caused motivation of cyber language. Predictor factors were selected economic motivation, represent motivation, entertainment motivation, relationship strength motivation and psychological free motivation suggested on the previous study. Participants of this study were 76 mobile users in Gyeongnam and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that paths from economic motivation to the percieved value and relationship strength motivation are significant. And analytical results show that path from economic motivation to the percieved risk are significant. This study suggests practical and theoretical implications based on the