Social media in travel, tourism and hospitality: theory, practice and cases
Social media in travel, tourism and hospitality: theory, practice and cases
复制标题
旅行、旅游和酒店业中的社交媒体:理论、实践和案例
DOI:
10.1080/1755182x.2012.758973
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发表时间:
2013
影响因子:
0.2
通讯作者:
Bistra Nikiforova
中科院分区:
文献类型:
--
作者:
Bistra Nikiforova
the themes of migration and community structure. The opening chapters explain how the early myth of Eden created in the late nineteenth century was translated into a ‘sun and fun’ campaign by the mid-twentieth century, with the support of private and public entities that merged into the Florida Development Commission, now the Florida Tourism Commission. Colourful details of roadside attractions illustrate the driving experience to Florida along American highways, climaxing in crossing the ‘heat line’ from winter to summer, with a nod to the Jim Crow experience of African Americans. The processes of settlement and community building are at the core of the book, and here Desrosiers-Lauzon makes his most original contributions to studying tourism. Extensive demographic and geographic analyses show that as early as the 1960s, Canadian snowbirds migrated from motels in Miami Beach to Broward County, where they clustered in affordable condos, trailer parks and retirement villages. He argues that the backlash against the influx of tourists helped prompt the environmental movement and slow-growth policies that would broaden the state’s economic base. This book challenges the view that tourists are ephemeral by showing that Canadian snowbirds actively built expat communities, even if their sojourns in Florida were temporary. Indeed, ‘for decades now, snowbird life has been a social whirlwind’ of clubs, societies, shuffleboard leagues, dances and potlucks (155). A native of Quebec himself, he proves his point in Chapter 6 on the Floribec, a community of Québécois snowbirds who printed a French-language newspaper and became involved in the Québécois nationalist movement in the 1970s and 1980s. His attempt to measure the impact of Canada’s snowbirds on Florida may not be as successful as his solid proofs of the imprint of Florida upon the snowbirds, yet by tackling both, this volume distinguishes itself in the scholarship on Florida tourism. If in a few places, the book reads too much like a dissertation with its theoretical digressions, that foundation of scholarship also makes the book stand out as a harbinger of a new wave of tourism studies that are fresh interpretations of established themes in the field. In-depth research, solid construction and engaging prose make this a book suitable for serious scholars of twentieth-century tourism and Canadian studies.