Exploring the Viability of Using Online Social Media Advertising as a Recruitment Method for Smoking Cessation Clinical Trials
Exploring the Viability of Using Online Social Media Advertising as a Recruitment Method for Smoking Cessation Clinical Trials
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DOI：
10.1093/ntr/ntt157
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发表时间：
2014-02-01
影响因子：
4.7
通讯作者：
Ferguson, Stuart G.
中科院分区：
文献类型：
--
作者：
Frandsen, Mai;Walters, Julia;Ferguson, Stuart G.
本研究的目的是探讨在临床研究试验中使用社交媒体作为招募工具的可行性。对266名参与者的社会人口统计数据和吸烟特征进行了评估，这些参与者被招募来调查戒烟行为支持计划的有效性。方法：根据招募的传统方式（传单、口碑、报纸广告，n = 125, 47.0%）和网络社交媒体广告（n = 138, 51.9%），将参与者分为两组进行分析。结果：通过社交媒体招募的参与者明显更年轻，但与通过其他传统手段招募的参与者相比，其他社会经济变量或吸烟特征没有差异。结论：本研究的结果表明，使用在线社交媒体是吸烟研究的一种可行的招募方法，并补充了其他更传统的招募方法。
Introduction: The aim of the present study was to explore the viability of using social media as a recruitment tool in a clinical research trial. Sociodemographic data and smoking characteristics were assessed in 266 participants recruited to investigate the effectiveness of a behavioral support program for smoking cessation.Methods: For analysis, participants were separated into 2 groups based on whether they were recruited either using traditional means (flyers, word of mouth, or newspaper advertisement; n = 125, 47.0%) or by advertisements in online social media (n = 138, 51.9%).Results: Participants recruited via social media were significantly younger, but there were no differences in other socioeconomic variables or smoking characteristics compared with participants recruited via other traditional means.Conclusions: The findings of the present study suggest that using online social media is a viable recruitment method for smoking studies and compliments other more traditional recruitment methods.