Misogynistic Men Online: How the Red Pill Helped Elect Trump
Misogynistic Men Online: How the Red Pill Helped Elect Trump
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网上厌恶女性的男性：红色药丸如何帮助特朗普当选
DOI：
10.1086/701155
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
Deana A. Rohlinger
中科院分区：
文献类型：
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作者：
P. Dignam;Deana A. Rohlinger
唐纳德·特朗普（Donald Trump）在2016年的选举中获胜令女权主义学者感到震惊，但对于他在另类右翼数字空间中的大批支持者来说，这并不意外。在这篇文章中，我们分析了一个帮助特朗普赢得选举胜利的在线论坛。我们以社会运动概念为基础，分析1,762篇贴文，展示“红色药丸”论坛的领袖如何将社群的追随者，从将男性权利视为个人哲学，转变为政治行动。这种转变是一项不小的努力。直到2016年大选前的那个夏天，“红色药丸”论坛才明确地与政治无关。在选举期间，论坛领导人将论坛的新自由主义、厌恶女性的阿尔法男性主义集体身份与特朗普的公众形象联系在一起，并将他的政治优势视为有效抵制女权主义、让一个“真正的”男人入主白宫的机会。我们认为，虽然之前的研究显示了另类右翼虚拟空间在创造和维持种族主义集体身份方面的重要性，但我们对男性如何将性别概念化，从而影响他们的个人和政治行动知之甚少——这对我们不利。我们认为，女权主义者需要理解男性是如何在网络论坛中培养极端的个人和政治身份的，这样我们才能更好地理解新技术是如何将个人从扶手椅上转移到街头的。
Donald Trump’s 2016 electoral victory was a shock for feminist scholars, yet it was no surprise to his legion of supporters in alt-right digital spaces. In this essay, we analyze one of the online forums that helped propel Trump to electoral victory. Drawing on social movement concepts and an analysis of 1,762 posts, we show how leaders of the forum the “Red Pill” were able to move a community of adherents from understanding men’s rights as a personal philosophy to political action. This transition was no small endeavor. The Red Pill forum was explicitly apolitical until the summer before the 2016 election. During the election, forum leaders linked the forum’s neoliberal, misogynistic collective identity of alpha masculinity to Trump’s public persona and framed his political ascendance as an opportunity to effectively push back against feminism and get a “real” man into the White House. We argue that while previous research shows the importance of alt-right virtual spaces in creating and maintaining racist collective identities, we know very little about how men conceptualize gender in ways that inform their personal and political action—and this is to our detriment. We conclude the essay by arguing that feminists need to understand how men cultivate extreme personal and political identities in online forums so that we can better understand how new technologies are used to move individuals from the armchair to the streets.