Profiling information technology users: en route to dynamic personalization

Profiling information technology users: en route to dynamic personalization
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DOI:
10.1016/s0747-5632(03)00045-1
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发表时间:
2004-01-01
影响因子:
9.9
通讯作者:
Spence, I
Spence, I
中科院分区:
心理学1区
文献类型:
--
作者:
DeYoung, CG;Spence, I

文献摘要

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本研究介绍了技术档案清单(TPI)的发展及其在各种情况下,包括动态个性化的潜在用途的初始阶段。TPI的初始版本是根据318名参与者的回答构建的。本研究以因素分析法探讨资讯科技态度之主要构面。提取的因素表明,更新计算机态度的措施,包括项目有关的互联网和更广泛的态度的效用。TPI的因素与各种人口统计学和使用变量相关。性别差异被发现为大多数TPI因素,虽然不是批准的信息技术,并讨论了这些差异的可能解释。与使用变量的相关性提供了收敛和发散验证,因为过去的经验和现在使用的计算机和互联网与更积极的TPI态度,但手机的使用是无关的所有TPI因素。(C)2003 Elsevier Ltd.保留所有权利。
This study describes the initial stages in the development of a Technology Profile Inventory (TPI) and its potential use in a variety of contexts, including dynamic personalization. The initial version of the TPI was constructed based on the responses of 318 participants. Factor analysis was used to establish the major components of individuals' attitudes toward information technology. The factors extracted demonstrate the utility of updating measures of computer attitudes to include items related to the Internet and to a broader range of attitudes. The factors of the TPI were correlated with a variety of demographic and usage variables. Gender differences were found for most TPI factors, though not for approval of information technology, and possible explanations of these differences are discussed. Correlations with usage variables provided both convergent and divergent validation, as both past experience and present use of computers and the Internet were associated with more positive TPI attitudes, but cellular phone use was unrelated to all TPI factors. (C) 2003 Elsevier Ltd. All rights reserved.