Challenges of introducing new design and design management knowledge into the innovation activities of SMEs with little or no prior design experience
Challenges of introducing new design and design management knowledge into the innovation activities of SMEs with little or no prior design experience
复制标题
将新的设计和设计管理知识引入缺乏或没有设计经验的中小企业的创新活动中面临的挑战
DOI：
--
复制
发表时间：
2013
期刊：
影响因子：
--
通讯作者：
M. Evans
中科院分区：
文献类型：
--
作者：
Claudia Acklin;L. Cruickshank;M. Evans
多年来，设计管理一直在宣传将设计作为战略资源的好处，并试图通过采购设计技能，将其引入公司，将其用于特定的（创新）项目，以及管理和控制设计流程。然而，许多组织，即中小型公司，没有任何中介机构，如设计经理，以照顾设计活动;一旦他们意识到设计的好处，他们将不得不寻找其他方法，将新的设计知识与其价值创造和创新能力相结合。为了理解企业如何“学习”新知识，创新研究中的吸收能力结构提出，新知识来源需要与企业的现有知识相联系，并与之互补，因此，在与现有知识过于相似和过于分散之间存在一条微妙的界限，不能被视为互补。有很多轶事证据表明，这种悖论是设计师在与几乎没有设计经验的公司合作时面临的许多挑战的原因。基于对瑞士8家中小企业的应用研究，本文使用设计管理吸收模型更详细地描述了这些挑战，该模型可以对设计管理吸收进行更系统的分析。本文
Design management, for many years, has been proclaiming the benefits of using design as a strategic resource and trying to introduce it to companies through sourcing design skills, putting them to work in specific (innovation) projects, and managing and controlling design processes. However, many organisations, namely small and medium-sized companies, do not have any intermediary such as a design manager to take care of design activities; they will have to find other ways of integrating new design knowledge with its value creating and innovative powers, once they get aware of the benefits of design. To understand how companies “learn” new knowledge the absorptive capacity construct from innovation studies puts forth that the new knowledge source needs to connect to prior knowledge of the company as well as to be complementary to it. So there is a fine line between being too similar to prior knowledge and too divergent to be perceived as complementary. There is a lot of anecdotal evidence that this paradox is the cause of many of the challenges designers face when working with companies with little or no prior design experience. Based on applied research with eight SMEs in Switzerland, this paper describes these challenges in more detail using a Design Management Absorption Model that allows for a more systematic analysis of design management absorption. This paper