The influence factors on choice behavior regarding green products based on the theory of consumption values
The influence factors on choice behavior regarding green products based on the theory of consumption values
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DOI：
10.1016/j.jclepro.2011.10.002
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发表时间：
2012-02
影响因子：
11.1
通讯作者：
P. Lin;Y. Huang
中科院分区：
文献类型：
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作者：
P. Lin;Y. Huang
本研究应用消费价值观理论，探讨消费者对绿色产品选择行为的影响因素，并探讨不同环境关注观的消费者在消费价值观与选择行为上是否有显著差异。单因素方差分析和多元回归分析用于评估问卷调查收集的数据。结果表明，环境关注度高的消费者更支持绿色产品，并表现出更大的选择意愿。本研究发现，影响消费者对绿色产品选择行为的主要因素包括心理利益、求知欲、新奇心理、特定条件，而不包括功能价值、价格和质量。本研究为有效推广绿色产品提供了初步但重要的见解。
This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns. One-way analysis of variance and multiple regression is used to assess data collected by a questionnaire survey. The results indicate that consumers with high environmental concern support green products more, and show greater readiness to choose them. This study concludes that the main influence factors on consumer choice behavior regarding green products include psychological benefit, desire for knowledge, novelty seeking, and specific conditions, and do not include functional values, price and quality. This study contributes to preliminary but vital insights in effective promotion of green products.