Impact of news of celebrity illness on breast cancer screening: Kylie Minogue's breast cancer diagnosis
Impact of news of celebrity illness on breast cancer screening: Kylie Minogue's breast cancer diagnosis
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DOI：
10.5694/j.1326-5377.2005.tb07029.x
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发表时间：
2005-09-05
影响因子：
11.4
通讯作者：
Holding, S
中科院分区：
文献类型：
--
作者：
Chapman, S;McLeod, K;Holding, S
目的：描述歌手凯莉·米洛患乳腺癌的报道中的主要媒体叙述，并评估这一报道对澳大利亚四个州通过乳房X光检查进行乳腺癌筛查的预订的影响。设置：政府赞助的昆士兰州、维多利亚、塔斯马尼亚和西澳大利亚州的乳腺癌筛查项目。主要结果指标：2005年5月17 - 27日电视新闻节目中关于乳腺癌的叙述;参与者：年龄>= 40岁的妇女，她们在宣传前19周、宣传中2周和宣传后6周内预订了乳房X光检查。结果：乳腺癌的新闻报道增加了20倍，强调年轻妇女确实会患乳腺癌，早期发现至关重要。在宣传的两周内，总的筛查预约增加了40%，在符合条件的40-69岁年龄组中，未接受筛查的妇女增加了101%。六个星期后的宣传，预订仍然超过三分之一的高出未筛查women.Conclusions：新闻报道凯莉米洛的乳腺癌诊断造成了前所未有的增加，乳房X光检查的预订。健康倡导者应该制定预期的战略，以应对名人疾病的新闻报道。
Objectives: To describe the main media narratives in the reportage of singer Kylie Minogue's illness with breast cancer; and to assess the impact of this coverage on bookings for screening for breast cancer by mammography in four Australian states.Setting: Government sponsored BreastScreen programs in Queensland, Victoria, Tasmania and Western Australia.Main outcome measures: Narratives on breast cancer in television news programs 1727 May 2005; initial and re-screening bookings for mammograms.Participants: Women aged >= 40 years who booked for mammograms in BreastScreen programs in the 19 weeks before, the 2 weeks during, and the 6 weeks after the publicity.Results: There was a 20-fold increase in news coverage of breast cancer, which emphasised that young women do get breast cancer and that early detection was critical. Overall screening bookings rose 40% in the 2 weeks of the publicity, with a 101% increase in non-screened women in the eligible age-group 40-69 years. Six weeks after the publicity, bookings remained more than a third higher in non-screened women.Conclusions: News coverage of Kylie Minogue's breast cancer diagnosis caused an unprecedented increase in bookings for mammography. Health advocates should develop anticipatory strategies for responding to news coverage of celebrity illness.