Vital Signs: Exposure to Electronic Cigarette Advertising Among Middle School and High School Students - United States, 2014
Vital Signs: Exposure to Electronic Cigarette Advertising Among Middle School and High School Students - United States, 2014
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DOI：
10.15585/mmwr.mm6452a3
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发表时间：
2016-01-08
影响因子：
33.9
通讯作者：
King, Brian A.
中科院分区：
文献类型：
--
作者：
Singh, Tushar;Marynak, Kristy;King, Brian A.
自2011年以来，美国年轻人使用电子烟的人数大幅增加。青少年使用任何形式的烟草，包括电子烟，都是不安全的。烟草产品广告可以说服年轻人开始使用烟草。CDC分析了2014年全国青少年烟草调查的数据，以估计美国中学生和高中生电子烟广告暴露的流行程度。方法：2014年全国青少年烟草调查是一项针对6-12年级中学生和高中生的基于学校的调查，包括22，007名参与者。电子烟广告（分为“有时”、“大部分时间”或“总是”）的暴露评估了四个来源：零售商店、互联网、电视和电影以及报纸和杂志。结果：2014年，68.9%的初中和高中学生（1830万人）至少接触过一种来源的电子烟广告。在中学生中，零售店的曝光率最高（52.8%），其次是互联网（35.8%），电视和电影（34.1%）以及报纸和杂志（25.0%）。在高中生中，零售商店的接触率最高（56.3%），其次是互联网（42.9%）、电视和电影（38.4%）以及报纸和杂志（34.6%）。在中学生中，23.4%的人报告接触电子烟广告来自一个来源，17.4%来自两个来源，13.7%来自三个来源，11.9%来自四个来源。在高中生中，21.1%的人报告接触电子烟广告来自一个来源，17.0%来自两个来源，14.5%来自三个来源，18.2%来自四个来源。接触电子烟广告可能会导致年轻人使用电子烟的增加。有必要采取多种方法来减少青少年使用电子烟和接触电子烟广告，包括努力减少青少年进入销售电子烟等烟草产品的场所，以及监管面向青少年的电子烟营销。
Introduction: Electronic cigarette (e-cigarette) use has increased considerably among U.S. youths since 2011. Tobacco use among youths in any form, including e-cigarettes, is unsafe. Tobacco product advertising can persuade youths to start using tobacco. CDC analyzed data from the 2014 National Youth Tobacco Survey to estimate the prevalence of e-cigarette advertisement exposure among U.S. middle school and high school students.Methods: The 2014 National Youth Tobacco Survey, a school-based survey of middle school and high school students in grades 6-12, included 22,007 participants. Exposure to e-cigarette advertisements (categorized as "sometimes," "most of the time," or "always") was assessed for four sources: retail stores, Internet, TV and movies, and newspapers and magazines. Weighted exposure estimates were assessed overall and by school type, sex, race/ethnicity, and grade.Results: In 2014, 68.9% of middle and high school students (18.3 million) were exposed to e-cigarette advertisements from at least one source. Among middle school students, exposure was highest for retail stores (52.8%), followed by Internet (35.8%), TV and movies (34.1%), and newspapers and magazines (25.0%). Among high school students, exposure was highest for retail stores (56.3%), followed by Internet (42.9%), TV and movies (38.4%), and newspapers and magazines (34.6%). Among middle school students, 23.4% reported exposure to e-cigarette advertising from one source, 17.4% from two sources, 13.7% from three sources, and 11.9% from four sources. Among high school students, 21.1% reported exposure to e-cigarette advertising from one source, 17.0% from two sources, 14.5% from three sources, and 18.2% from four sources.Conclusions and Implications for Public Health Practice: Approximately seven in 10 U.S. middle and high school students were exposed to e-cigarette advertisements in 2014. Exposure to e-cigarette advertisements might contribute to increased use of e-cigarettes among youths. Multiple approaches are warranted to reduce youth e-cigarette use and exposure to e-cigarette advertisements, including efforts to reduce youth access to settings where tobacco products, such as e-cigarettes, are sold, and regulation of youth-oriented e-cigarette marketing.