Risk and rationality: the influence of decision domain and perceived outcome control on managers' high‐risk decisions
Risk and rationality: the influence of decision domain and perceived outcome control on managers' high‐risk decisions
复制标题
风险与理性：决策域和感知结果控制对管理者高风险决策的影响
DOI：
10.1002/bdm.406
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发表时间：
2002
影响因子：
2
通讯作者：
D. Forlani
中科院分区：
文献类型：
--
作者：
D. Forlani
管理者在其新业务创建决策中何时将承担不同形式和数量的风险，这一问题仍然没有得到充分理解。为了解决这个问题的一个方面，本文提出的命题，决策域和感知结果控制相互作用，影响管理者的新产品引进决策。采用因果关系的方法，嵌套的实验设计和指标的风险的损失的概率和损失的大小的元素，研究的结果表明，经理的水平的感知结果控制结合决策域，以确定随后的风险承担水平是特定于每个风险元素。理论，包括前景理论和实践的影响，特别是企业希望追求今天的高风险的新经济为基础的举措，进行了讨论。版权所有© 2002年约翰威利父子有限公司。
The issue of when managers will undertake different forms and amounts of risk in their new business creation decisions is still not fully understood. To address one facet of this issue, this paper advances the proposition that decision domain and perceived outcome control interact to impact managers' new-product introduction decisions. Employing a causal method, a nested experimental design and indicators of risk's probability of loss and magnitude of loss elements, the study's results demonstrate that the manager's level of perceived outcome control combines with decision domain to determine subsequent levels of risk taking that are specific to each element of risk. Implications for theory, including prospect theory, and practice, especially firms wanting to pursue today's high-risk new-economy based initiatives, are discussed. Copyright © 2002 John Wiley & Sons, Ltd.