SOCIAL DESIRABILITY BIAS IN CATI, IVR, AND WEB SURVEYS THE EFFECTS OF MODE AND QUESTION SENSITIVITY
SOCIAL DESIRABILITY BIAS IN CATI, IVR, AND WEB SURVEYS THE EFFECTS OF MODE AND QUESTION SENSITIVITY
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DOI：
10.1093/poq/nfn063
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发表时间：
2008-01-01
影响因子：
3.4
通讯作者：
Tourangeau, Roger
中科院分区：
文献类型：
--
作者：
Kreuter, Frauke;Presser, Stanley;Tourangeau, Roger
虽然它是公认的，自我管理的问卷调查往往产生较少的报告，在社会理想的方向比采访者管理的问卷调查，较少的是知道不同的自我管理模式是否会有所不同，在其对社会理想的反应。此外，大多数模式比较研究缺乏验证数据，因此无法将差异无应答偏倚的影响与测量误差差异的影响分开。本文采用调查和记录数据，以应届大学毕业生为样本，考察了潜在敏感信息报道的模式效应。受访者被随机分配到三种模式的数据收集-传统的计算机辅助电话采访（CATI），交互式语音识别（IVR），和网络，并询问他们的学术经验的理想和不理想的属性。大学的记录被用来评估答案的准确性，并检查模式的无应答偏差的差异。相对于传统的CATI，网络管理提高了敏感信息的报告水平和报告准确性，而IVR介于其他两种模式之间。数据收集的方式和答卷人的实际状况都会影响答卷人是否认为某一项目敏感。
Although it is well established that self-administered questionnaires tend to yield fewer reports in the socially desirable direction than do interviewer-administered questionnaires, less is known about whether different modes of self-administration vary in their effects on socially desirable responding. In addition, most mode comparison studies lack validation data and thus cannot separate the effects of differential nonresponse bias from the effects of differences in measurement error. This paper uses survey and record data to examine mode effects on the reporting of potentially sensitive information by a sample of recent university graduates. Respondents were randomly assigned to one of three modes of data collection-conventional computer-assisted telephone interviewing (CATI), interactive voice recognition (IVR), and the Web-and were asked about both desirable and undesirable attributes of their academic experiences. University records were used to evaluate the accuracy of the answers and to examine differences in nonresponse bias by mode. Web administration increased the level of reporting of sensitive information and reporting accuracy relative to conventional CATI, with IVR intermediate between the other two modes. Both mode of data collection and the actual status of the respondent influenced whether respondents found an item sensitive.