Sadness and consumption
Sadness and consumption
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DOI：
10.1016/j.jcps.2012.05.009
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发表时间：
2013-01-01
影响因子：
4.8
通讯作者：
Lerner, Jennifer S.
中科院分区：
文献类型：
--
作者：
Garg, Nitika;Lerner, Jennifer S.
悲伤会影响消费，导致人们花更多钱购买新商品，并吃更多不健康的食物。这些悲伤的不良消费效应可能在没有意识的情况下发生，因此代表的不仅仅是有意识地尝试“购物疗法”。在一项真实食物消费的实验中，本文检验了这样一个假设：如果选择环境抵消了对无助的评估并增强了个人控制感，则悲伤对消费的影响可能会减弱。结果显示：（1）悲伤会提高对引发情绪的情况的无助感的自我报告，（2）无助感介导悲伤消费效应，（3）诱导控制感（通过选择）减弱悲伤的影响。 (C) 2012 年消费者心理学会。由爱思唯尔公司出版。保留所有权利。
Sadness influences consumption, leading individuals to pay more to acquire new goods and to eat more unhealthy food than they would otherwise. These undesirable consumption effects of sadness can occur without awareness, thus representing more than just conscious attempts at "retail therapy." In an experiment with real food consumption, the present paper examines the hypothesis that sadness' impact on consumption could be attenuated if the choice context counteracted appraisals of helplessness and enhanced a sense of individual control. Results revealed that: (1) sadness elevates self-reports of helplessness in response to the emotion-inducing situation, (2) helplessness mediates the sadness consumption effect, and (3) inducing a sense of control (via choice) attenuates sadness' effect. (C) 2012 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.