Why Do European Companies Have Innovation Hubs in Silicon Valley—Best Practice Examples and Key Takeaways
Why Do European Companies Have Innovation Hubs in Silicon Valley—Best Practice Examples and Key Takeaways
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为什么欧洲公司在硅谷设有创新中心——最佳实践示例和关键要点
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
A. Brem
中科院分区：
文献类型：
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作者：
Andreas Berger;A. Brem
近年来，创新中心受到了高度关注，尤其是来自欧洲公司的关注。硅谷一直被认为是建立创新中心最具吸引力和最成功的环境之一。本文重点介绍了向加州迈出这一步的欧洲公司的例子--即大众、瑞士电信、宝马、阿克塞尔·斯普林格、慕尼黑再保险和Innogy SE(莱茵集团)。根据这些公司的经验，就公司如何在硅谷建立一个长期成功的机构给出了建议。©2016 Wiley期刊，Inc.
Innovation hubs are gaining high attention in recent years, especially from European companies. Silicon Valley has been deemed as one of the most attractive and successful environments for establishing innovation hubs. This article highlights examples of companies from Europe that made the step to California—namely, Volkswagen, Swisscom, BMW, Axel Springer, Munich Re, and Innogy SE (RWE Group). Based on these companies’ experiences, recommendations are given on how companies might approach a setup in Silicon Valley for long-term success. © 2016 Wiley Periodicals, Inc.