Negative priming reduces affective ratings
Negative priming reduces affective ratings
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DOI：
10.1080/02699930701664930
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发表时间：
2008-01-01
影响因子：
2.6
通讯作者：
Mitchell, Chris J.
中科院分区：
文献类型：
--
作者：
Griffiths, Oren;Mitchell, Chris J.
单纯的暴露效应是通常观察到的先前暴露的刺激的愉悦度等级的增加。根据纯粹暴露效应的流畅性归因，刺激的重复呈现会导致处理的容易性增加，这反过来又归因于愉悦感。如果是这样，通过重复以外的方式操纵的处理流畅性应该会影响喜好。在本实验中，使用负启动程序来控制加工流畅性，并检查了其对情感判断的影响。以前被忽视的刺激的反应速度较慢（负启动），并且被评为不如对照组那么令人愉快。结论是，处理流畅性的降低会降低对先前被忽略的刺激的喜好。
The mere exposure effect is the commonly observed increase in pleasantness ratings of stimuli that have been given prior exposure. According to the fluency attribution account of the mere exposure effect, repeated presentations of a stimulus lead to increased ease of processing, which in turn is attributed to pleasantness. If so, processing fluency manipulated by means other than repetition should influence liking. In the present experiment, processing fluency was manipulated using a negative priming procedure, and its influence on affective judgement was examined. Previously ignored stimuli were responded to slower (negative priming) and were rated as less pleasant than controls. It was concluded that decreased processing fluency decreases liking of previously ignored stimuli.