The contribution of antismoking advertising to quitting: Intra- and interpersonal processes
The contribution of antismoking advertising to quitting: Intra- and interpersonal processes
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DOI：
10.1080/10810730801985301
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发表时间：
2008-04-01
影响因子：
4.4
通讯作者：
Kashima, Yoshihisa
中科院分区：
文献类型：
--
作者：
Dunlop, Sally M.;Wakefield, Melanie;Kashima, Yoshihisa
本研究探讨了可转移性（专注于叙述的倾向）和人际讨论在使用电视反吸烟广告试图戒烟中的作用。我们使用了一项成年人（n = 2，999）代表性人群调查的数据，检查了当前吸烟者（n = 594）和过去5年内戒烟的前吸烟者（n = 167）的回答。Logistic回归分析显示，迁移性高的吸烟者和既往吸烟者更容易回忆起反吸烟广告（OR = 1.08，p < .001），并认为他们在尝试戒烟时得到了反吸烟广告的帮助（OR = 1.05，p < .001）。
This study explored the roles of transportability-the tendency to become absorbed in a narrative-and interpersonal discussion in the use of televised antismoking advertising in attempts to quit smoking. We used data from a representative population survey of adults (n = 2,999), examining responses from current smokers (n = 594) and former smokers who had quit in the last 5 years (n = 167). Logistic regression analysis revealed that current and former smokers higher in transportability were more likely to recall an antismoking ad (OR = 1.08, p < .001), and to perceive they had been helped by antismoking advertising in their attempts to quit smoking (OR = 1.05, p