The changing dynamics of television consumption in the multimedia living room
The changing dynamics of television consumption in the multimedia living room
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多媒体客厅电视消费动态的变化
DOI：
10.1177/1354856514543451
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发表时间：
2016
期刊：
影响因子：
--
通讯作者：
Cédric Courtois
中科院分区：
文献类型：
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作者：
Evelien D'heer;Cédric Courtois
这种日益饱和的媒体环境可能会改变观众与电视媒体以及彼此之间的互动方式。在这方面，我们解决了移动的设备，如平板电脑，如何进入我们的客厅，并改变电视的社会用途和做法。通过深入访谈，我们重新审视了观众在客厅环境中的询问，特别注意Lull的社会用途类型学。研究表明，在电视机前使用这些移动的互联网设备已经融入了我们的日常看电视行为。此外，我们认识到在多屏幕客厅中身体和语言回避和联系的复杂性。参与者在其他家庭成员在场的情况下亲自消费媒体内容，这允许身体接触，但减少了对话的机会。此外，这些计算机技术允许在线社交，我们称之为“对外联系”。这些倾向在当代（媒体）文化的更广泛的理解进行了讨论，特别关注自反性观众和相关的更广泛的个性化过程。总之，我们认为这些发现是未来可能演变的新趋势。此外，我们定义了传统的受众研究的价值，以及理解受众对话的中介性质的必要性。
This increasingly saturated media environment potentially alters how viewers engage with televisual media and with each other. In this respect, we address how mobile devices, such as tablets, have entered our living rooms and alter TV’s social uses and practices. By means of in-depth interviews, we revisit the enquiry of the audience in the living room context, with specific attention to Lull’s typology of social uses. The study shows the use of these mobile Internet devices in front of the TV is integrated in our everyday TV viewing behavior. In addition, we recognize the complex nature of physical and verbal avoidance and affiliation in a multiscreen living room. Participants personally consume media content in the presence of other family members, which allows physical contact but reduces the opportunities for conversation. In addition, these computer technologies allow online sociability, which we label as ‘outbound affiliation’. These tendencies are discussed in a broader understanding of contemporary (media) culture, with a particular focus on the reflexive audience and the related broader process of individualization. In conclusion, we understand the findings as emerging trends that are likely to evolve in the future. In addition, we define the value of traditional audience research as well as the necessity to understand the mediated nature of audience conversations.