Creative statistics to support creative economy politics
Creative statistics to support creative economy politics
复制标题
支持创意经济政治的创意统计数据
DOI:
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发表时间:
2011
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影响因子:
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通讯作者:
Gaëtan Tremblay
中科院分区:
文献类型:
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作者:
Gaëtan Tremblay
For ten years, the Labour Party of Tony Blair popularized the notion of ‘creative industries’, a notion that several analysts and commentators have readily used to substitute for the concept of ‘cultural industries’. Gradually, promoters of an economic strategy based on the development of these creative industry sectors have come to generalize this notion, now speaking of the ‘creative economy’. Taken up by technocrats from various countries, and even by those in the United Nations (UN), this approach has enjoyed success. Recently, in April 2008, the United Nations Conference on Trade and Development (UNCTAD) made public a document written by experts whose explicit objective was to measure the degree of development of the creative economy in all regions of the world, Creative Economy Report 2008. The Challenge of Assessing the Creative Economy: Towards Informed Policy Making (UNCTAD, 2008). The origin of the idea is mainly political, as Nicholas Garnham (2005) and Philip Schlesinger (2007) have clearly shown. It indicates a willingness to economically reposition the United Kingdom (UK) in a world that is more and more globalized, and an attempt to identify the sectors which would make the British economy more competitive on the international scene. Since its initial formulation at the end of the 1990s, the approach, in terms of creative economies, comes from a strategy of distinction. ‘The pursuit of a creativity policy became a national project – “branding” the UK as at the global cutting edge’ (Schlesinger, 2007: 379). The notion rapidly expanded into technocratic and academic circles. Numerous symposiums and reports contributed to its spread at national and international levels. And this strategy of distinction was largely shared since, as UNCTAD has vigorously maintained, creativity is a characteristic of all human beings as well as of all societies. In this globalized world, where the pressure towards uniformity is felt strongly, the economy of creativity would lead in some ways to a new international division of labour based upon the cultural particularities of each country and indeed of each region. The economic policy of creativity would fit nicely with the cultural policy of diversity. This generalization of the notion inevitably challenges researchers who are interested in cultural industries since the creative industries, despite their imprecise definition, seem to integrate and assimilate them. What