Graph‐Framing Effects in Decision Making
Graph‐Framing Effects in Decision Making
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DOI：
10.1002/bdm.749
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发表时间：
2012-12
影响因子：
2
通讯作者：
Yan Sun;Shu Li;N. Bonini;Yin Su
中科院分区：
文献类型：
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作者：
Yan Sun;Shu Li;N. Bonini;Yin Su
这项研究通过将物理字符框在数字中来操纵选项的图形表示，并发现即使问题的单词和数字是恒定的，偏好也会受到影响。基于属性替代理论和等价区别方法，我们提出了一个图框架效应的双加工模型。在第一个心理过程中，图形编辑过程，物理特征（例如，距离、尺寸）进行视觉编辑，并且基于其物理特征来判断选项之间的感知数值差异。第二个心理过程是偏好选择过程，它是通过一种等同-区分的方法发生的，在这种方法中，人们试图在差异较小的维度上等同选项之间的差异，从而让差异较大的其他维度成为最终选择的决定因素。四个实验进行了测试的图形框架效应。实验1发现了一个图形框架效应的坐标图休息（解）压缩的规模中采用的数字。实验2揭示了额外的图形框架效应在其他问题的情况下，并表明，偏好的变化是由感知的数字距离。实验3进一步证实了在扇形图中存在与坐标图相似的图框架效应。实验4表明，这种图形框架效应可以消除时，逻辑处理（例如，在选择任务之前引入数学运算）。本文讨论了相关的研究和图形框架效应的可能基板基础。版权所有（C）2011约翰威利父子有限公司
This study manipulated the graphical representation of options by framing the physical characters in figures and found that preferences could be affected even when the words and numbers of the problem were constant. Based on attribute substitution theory and an equate-to-differentiate approach, we proposed a two-process model of graph-framing effects. In the first mental process, the graph-editing process, the physical features (e.g., distance, size) represented in the graph are visually edited, and the perceived numerical difference between the options is judged based on its physical features. The second mental process, the preferential choice process, occurs by an equate-to-differentiate approach in which people seek to equate the difference between options on the dimension on which the difference is smaller, thus leaving the greater other-dimensional difference to be the determinant of the final choice. Four experiments were tested for graph-framing effects. Experiment 1 found a graph-framing effect in coordinate graphs resting on the (de)compression of the scales employed in the figures. Experiment 2 revealed additional graph-framing effects in other question scenarios and showed that preference changes were mediated by perceived numerical distances. Experiment 3 further confirmed the presence of graph-framing effects in sector graphs similar to those found in coordinate ones. Experiment 4 suggested that such graph-framing effects could be eliminated when logical processing (e.g., introducing a mathematical operation before a choice task) was encouraged. This paper discusses related research and a possible substrate basis for graph-framing effects. Copyright (C) 2011 John Wiley & Sons, Ltd.