Ethics of place making
Ethics of place making
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场所营造的伦理
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
A. Insch
中科院分区：
文献类型：
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作者：
A. Insch
www.palgrave-journals.com/pb/品牌和公共外交中的决策和行动很少回避道德.认识到这一不可分割性，许多地方当局和专业协会制定了道德行为守则，以指导其成员。然而，并不是所有的道德决策都可以根据系统的框架或公式做出，特别是地方决策所面临的问题-利益相关者包容，治理，地方身份建设，代表性，合法性，真实性，可持续性和环境管理。投资地方品牌计划和公共外交努力的原因是众所周知的，并受到政治家，学者，政策制定者和营销顾问的支持。另一方面，地方品牌的不良后果往往被忽视。创造场所的有害结果，如浪费性投资、发展不均衡、社会不平等和环境破坏，可能引起利益攸关方的关切，但通常没有得到应有的重视。这期《地方品牌与公共外交》特刊旨在将道德重新定位在地方制作理论和实践的前沿。在这样做的时候，它要求对范围，行为者（及其行为），机构和场所制作的影响进行质疑，审查和评估。本期的文章反映了在建设吸引人的生活、工作、娱乐、旅游和投资场所时所涉及的道德问题的多样性、复杂性和丰富性，并采用富有成效的方法来仔细研究这些问题。Efe Sevin（美国大学国际服务学院）的第一篇论文质疑了地方品牌概念的基本性质。通过批判理论的透镜，塞文认为，场所品牌的市场驱动性质可能会限制道德问题的识别及其处理。为了应对这一挑战，塞文介绍了沟通行动作为一个框架，用于识别和分析潜在的，但通常被忽视的道德问题，在地方品牌。该框架的应用唤起了与品牌传播中的包容性、合法性、真诚性和责任感有关的重要问题。例如，地方品牌所有权的不明确模糊了地方品牌传播过程中行动者和权威的合法性。反过来，这也挑战了如何确定该地区的哪些方面应该被展示，哪些方面应该被忽略。Sevin解释说，实施这一框架涉及基层项目，使相关利益相关者能够融入社会，为地方品牌的意义创造新的互动平台。这一批判理论视角客座编辑
www.palgrave-journals.com/pb/ Rarely do decisions and actions in place branding and public diplomacy avoid ethics. Recognising this inseparability, many local authorities and professional associations have developed codes of ethical conduct to guide their members. However, not all ethical decisions can be made according to a systematic framework or formula, especially the issues place making confronts – stakeholder inclusion, governance, place identity construction, representation, legitimacy, authenticity, sustainability and environmental stewardship. The reasons for investing in place branding programs and public diplomacy efforts are widely known and espoused by politicians, academics, policy makers and marketing consultants alike. On the other hand, the undesirable consequences of place branding are often overlooked. Detrimental outcomes of place making, such as wasteful investment, uneven development, social inequality and environmental damage, are likely to cause concern among stakeholders, but typically do not receive the attention that they deserve. This special issue of Place Branding and Public Diplomacy is intended to reposition ethics at the forefront of place making theory and practice. In doing so, it calls for the ethics of the ambit, actors (and their actions), agencies and impacts of place making to be questioned, scrutinised and evaluated. Together the articles in this issue refl ect the diversity, complexity and richness of ethical issues involved in building appealing places to live, work, play, visit and invest in, and apply fruitful methods to take a closer look at them. The fi rst paper by Efe Sevin (American University School of International Service, USA) questions the fundamental nature of place branding concepts. Through the lens of critical theory, Sevin argues that the market-driven nature of place branding might potentially limit the identifi cation of ethical issues and their treatment. To address this challenge, Sevin introduces communicative action as a framework for identifying and analysing the underlying, but typically overlooked ethical questions in place branding. Application of the framework evokes important questions relating to inclusion, legitimacy, sincerity and responsibility in place brand communication. For example, the unclear ownership of place brands obscures the legitimacy of actors and authorities in the communicative process of place branding. In turn, this challenges how the determination of which aspects of the place should be showcased and which should be ignored. Implementing this framework, as Sevin explains, involves grassroots projects to enable social inclusion of relevant stakeholders to create new platforms for interaction in the meaning making process of place branding. This critical theory perspective Guest Editorial