Risk Communication. The Media Content effect on Brain Drain: The Case of Puerto Rico
Risk Communication. The Media Content effect on Brain Drain: The Case of Puerto Rico
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DOI：
10.15581/003.30.3.93-107
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发表时间：
2017-01-01
影响因子：
1.7
通讯作者：
Dones, Virgin
中科院分区：
文献类型：
--
作者：
Flecha, Jose;Ortiz, Maribel;Dones, Virgin
过去几年影响波多黎各的经济危机导致合格人才外流（人才外流）。这一事实一直是媒体报道的一个公开讨论。这种沟通方式被称为风险沟通。这项工作是基于培养理论，框架和议程设置理论，通过研究人员开发了一个模型，通过调查，应用于340名参与者，并在PLS技术下进行了分析。本研究的目的是通过对波多黎各人才流失的政治、经济和社会因素的框架和议程设置，分析风险沟通的影响。研究结果显示，政治和经济因素影响移民出国的兴趣，而社会因素的影响时，在媒体呈现的框架新闻作为调节变量。这项研究有助于提出经验证据的作用，媒体的影响力在态度的发展。在这种情况下，新闻的框架和信息（背景）的投射将导致一种态度，这种态度将导致合格人才移民出岛。
The economic crisis affecting Puerto Rico for the past years resulted in the migration of qualified talents (Brain Drain). This fact has been a public discussion taking covers in the media. This type of discussion is called risk communication. This work is based on the Cultivation theory, Framing and the Agenda Setting theory, by which the researchers developed a model that was applied through a survey, to 34o participants and it was analyzed under the PLS technique. The objective of the study is to analyze the impact of risk communication, through the framing and Agenda Setting on political, economic and social factors of brain drain in Puerto Rico. The results reflected that political and economic factors influence the interest to migrate out of the country, while social factors are influenced when the framed news presented in the media are present as moderating variables. This study contributes by presenting empirical evidence on the role of the media as influencers in the development of attitudes. The framing of the news and the projection of the information (setting) will induce an attitude that will result, in this case, in the interest of qualified talent to migrate out of the island.