The Arab States of the Gulf
The Arab States of the Gulf
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海湾阿拉伯国家
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
B. Badran
中科院分区：
文献类型：
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作者：
B. Badran
阿拉伯湾地区有着悠久的传统公共关系实践历史，通过好客、诗歌、演讲、议会或diwaniyya、清真寺、使者和各种当地习俗来表达，这些习俗规定了部落之间以及统治者与其臣民之间的内部和外部关系。自世纪中期以来，它得到了大力发展，当时大众媒体还很初级，复杂的做法几乎不存在，模糊不清，被该地区许多人误解或定义为礼宾、招待和/或各种一般服务。今天，现代公关实践在专业协会和广泛教育的支持下蓬勃发展。虽然最佳做法仍然来自私人从业人员，但大多数海湾合作委员会国家的公共部门对公共关系在国家建设、人类发展和全球关系中的作用有了更好的理解。
The Arab Gulf region has a long history of traditional public relations (PR) practice expressed through hospitality, poetry, oratory, the majlis or diwaniyya, the mosque, emissaries and various local customs that prescribed internal and external relationships among tribes and between rulers and their subjects. It has developed strongly since the mid-20th century when mass media was rudimentary and sophisticated practice was almost non-existent, vague, misunderstood or defined by many in the region to mean protocol, hospitality and/or general services of various kinds. Today, modern PR practice thrives, supported by professional associations and extensive education. Although best practices still come from private practitioners, the public sector in most of the GCC is showing better understanding of the role that PR plays in nation-building, human development and global relations.