ENVIRONMENTAL INTERVENTIONS FOR LITTER CONTROL
ENVIRONMENTAL INTERVENTIONS FOR LITTER CONTROL
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DOI：
10.1037/0021-9010.62.3.344
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发表时间：
1977-01-01
影响因子：
9.9
通讯作者：
TUSO, MA
中科院分区：
文献类型：
--
作者：
GELLER, ES;WITMER, JF;TUSO, MA
在两个实验中，进入杂货店的顾客被给予一张传单，上面列出了特殊价格的物品，后来记录了传单留在商店的处理位置。实验一表明，传单底部的具体处理说明促使1,146名传单收件人中约30%使用特定的垃圾容器。在1，231名没有在传单上收到反垃圾信息的客户中，只有9%的客户将传单放入两个可用垃圾桶中的一个，而当其他客户在同一时间内收到特定的垃圾处理指示时，这一比例并没有增加。在实验II中，商店里每隔一天就有系统地散落着140张传单。至于乱抛垃圾的情况，在639名收到传单的人中，共有32人把传单扔在地上。然而，当商店没有传单垃圾时，616名顾客中只有6人将传单掉在地板上。(17参考）（PsycInfo数据库记录（c）2020阿帕，保留所有权利）
In 2 experiments, customers entering a grocery store were given a handbill listing specially priced items, and later the disposal locations of handbills left in the store were recorded. Exp I showed that specific disposal instructions at the bottom of the handbill prompted about 30% of 1,146 handbill recipients to use a particular trash receptacle. Of the 1,231 customers who received no antilitter message on their handbill, only 9% disposed of their handbills in 1 of 2 available trash receptacles, and this percentage did not increase when other customers received specific disposal instructions within the same time period. In Exp II the store was systematically littered on alternate days with 140 handbills. For the littered-store condition a total of 32 out of 639 handbill recipients disposed of their handbills on the floor. However, when the store was free of handbill litter, only 6 of 616 customers dropped a handbill on the floor.(17 ref)(PsycInfo Database Record (c) 2020 APA, all rights reserved)