Snack food advertising in stores around public schools in Guatemala

Snack food advertising in stores around public schools in Guatemala
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DOI:
10.1080/09581596.2014.953035
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发表时间:
2015-05-27
影响因子:
2.8
通讯作者:
Barnoya, Joaquin
Barnoya, Joaquin
中科院分区:
医学3区
文献类型:
--
作者:
Chacon, Violeta;Letona, Paola;Barnoya, Joaquin

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学龄儿童肥胖正成为一个公共健康问题。食品营销影响偏好,增加儿童对食品的需求。这项研究试图描述在公立学校内和周围的商店里向儿童宣传的休闲食品的类型,并评估以儿童为导向的休闲食品广告与学校附近是否存在联系。调查了位于两所幼儿园和两所小学半径200平方米以内的所有食品店。我们评估了商店类型、数量和休闲食品广告的类型,包括店内和店外面向儿童的广告。我们调查了55家商店,发现了321个休闲食品广告。大多数人喝加糖饮料(37%)和软饮料(30%)。92个(29%)以儿童为中心。面向儿童的广告比例最高的是环礁食品(100.0%)、谷类食品(94.1%)、冰淇淋和冷冻甜点(71.4%)。我们发现,在离家较近的商店里,面向儿童的广告更多。
Obesity in school-age children is emerging as a public health concern. Food marketing influences preferences and increases children's requests for food. This study sought to describe the type of snack foods advertised to children in stores in and around public schools and assess if there is an association between child-oriented snack food advertising and proximity to schools. All food stores located inside and within a 200 square meter radius from two preschools and two primary schools were surveyed. We assessed store type, number, and type of snack food advertisements including those child-oriented inside and outside stores. We surveyed 55 stores and found 321 snack food advertisements. Most were on sweetened beverages (37%) and soft drinks (30%). Ninety-two (29%) were child-oriented. Atoles (100.0%), cereals (94.1%), and ice cream and frozen desserts (71.4%) had the greatest proportion of child-oriented advertising. We found more child-oriented advertisements in stores that were closer (