Deterministic and Stochastic Optimization of a Dynamic Advertising Model

Deterministic and Stochastic Optimization of a Dynamic Advertising Model
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DOI：
10.1002/oca.4660040207
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发表时间：
1982-04
期刊：
Review of Marketing Science (ROMs)
影响因子：
--
通讯作者：
S. Sethi
S. Sethi
中科院分区：
其他
文献类型：
--
作者：
S. Sethi

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本文考虑了在确定性和随机环境下目标函数最大值和最优反馈广告控制形式相同的Vidale-Wolfe广告模型的一种变体。随机环境是由于在确定性的销售-广告动态中引入了白噪声干扰。
This paper considers a variation of the Vidale-Wolfe advertising model for which the maximum value of the objective function and the form of the optimal feedback advertising control are identical in both a deterministic and a stochastic environment. The stochastic environment is due to a white noise disturbance introduced in the deterministic sales-advertising dynamics.